There's an interesting article on austin360.com about the state of blogging and the future of the online diary, written by Omar L. Gallaga, a staffer at the American-Statesman.
The article touches on a number of good points:
- there's more than 200 million abandoned blogs currently online.
- this year, the number of active worldwide bloggers is expected to peak at 100 million and eventually level off to about 30 million.
- many bloggers have either had negative online experiences or simply got too busy with their personal lives to continue regular posting.
- online communities like MySpace,
YouTube and
Flickr have connected many bloggers with easy-to-use tools that make the personal posting experience more interactive and visual.
Those numbers are staggering and I agree there's alot of dead blogs out there. The really good ones still attract a healthy audience because they have daily posts, current or engaging content, and they talk TO me, not AT me. In other words, I can relate to whatever they're saying. OK, so I believe content is still king.
And yes, it's a challenge to post every day. But, I remember the golden rule of radio broadcasting that taught me an important lesson. Talk to your audience like you're talking to a good friend. One on one. Make it personal so your listeners (or readers) can understand what you're saying, and relate to you and your story. It still works on the air, and it works online too. Stick to that concept, and your blogs will thrive.
Read more at www.austin360.com.
Labels: CybersView, Entertainment, Internet, Lifestyle