New Google Analytics

Google has announced the release of the new Google Analytics interface. The new enhancements are very nice for long term views, but lack in the daily arena. Interesting to note that the default graph uses Visitors instead of Pageviews. With all the Web 2.0 interfaces pageviews are definitely going to fail as a good metric.



In the 30 minutes or so I have had to play with the new release I have yet to find a way to see todays data graphed and that is a real downfall in my opinion. The data is there, you just can not get a graph of one day.

Mountain View, Calif. - May 8, 2007 - Google Inc. (NASDAQ: GOOG) today announced a new version of its powerful web analytics solution, Google Analyticsâ„¢. The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San Francisco. Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and help increase online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.

Source : Google Press Center: Press Release

Offical Blog Post from Google

Search EngineLand has an in depth post with some screenshots at Google Analytics Launches New Version With New UI & Features

CEA Surveys US Households

There's an interesting article from Media Center PC World, quoting a study by the Consumer Electronics Association. It says the average U.S. household owns 25 consumer electronics and the average adult spends $1,200 a year on these products. Gee, I spend that much on my cell phone alone!

The article continues with the top five most owned products; TV, DVD player or recorder, VCR, cordless phone and cellular phone.
Source: www.mediacenterpcworld.com

So do I fit the average profile? Let's count 'em up and see...
3 cell phones
2 TV's
2 PC's
2 monitors
2 external hard drives
2 flash drives
2 sets of external speakers for PC
telephone with digital answering machine
surround sound speaker system for TV
component stereo system
DVD player
DSL modem
Cisco router
scanner
printer
VCR
iPod
Total = 25
Yep, I'm just an average guy.

Google Web History

Google's new Web History enables you to:
View your web activity
Search the full text of pages you've visited
Get personalized search results

With Google Toolbar you can:
Search smarter with instant suggestions
Access your bookmarks from any computer
Add custom buttons to search your favorite sites

Please Note: you need to install the Google Toolbar with PageRank enabled, which sends information about these web pages to Google and associates it with your Google account. See Google Web History to learn more.