Tuesday, May 8, 2007

New Google Analytics

Google has announced the release of the new Google Analytics interface. The new enhancements are very nice for long term views, but lack in the daily arena. Interesting to note that the default graph uses Visitors instead of Pageviews. With all the Web 2.0 interfaces pageviews are definitely going to fail as a good metric.



In the 30 minutes or so I have had to play with the new release I have yet to find a way to see todays data graphed and that is a real downfall in my opinion. The data is there, you just can not get a graph of one day.

Mountain View, Calif. - May 8, 2007 - Google Inc. (NASDAQ: GOOG) today announced a new version of its powerful web analytics solution, Google Analyticsâ„¢. The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San Francisco. Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and help increase online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.

Source : Google Press Center: Press Release
Offical Blog Post from Google

Search EngineLand has an in depth post with some screenshots at Google Analytics Launches New Version With New UI & Features

Labels: , , , , Utilities



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